Exhibition BCT EXPO 2023 (IMPACT) in Thailand

The BCT EXPO 2023 held at IMPACT in Nonthaburi, Thailand, was covered by Exhibition booth design Co., Ltd. Yamaguchi.
It is an exhibition held at the Impact Arena, the largest exhibition venue in Thailand, and Japanese companies are also exhibiting.

Exhibition name: BCT Expo 2023 -Building Construction Technology Expo
Date: September 20, 2023 . September 22, 2023
Exhibit Services: Technology, Digital, Mechanical Systems, and Equipment for the Building & Construction Industry
Exhibitors: 108 (38 companies in Thailand (including Japanese companies in Thailand) / 53 companies in China / 2 companies in Japan / 15 companies in other countries)
https://bct-construction.com/

 

There are two main ways to access from Bangkok city.
・Traveling by car (taxi)
・Transportation using railway + shared van
The best way to get to the Impact Arena is by car. Public transportation is not directly connected to the exhibition halls, so you can only access them by car. If you want to use public transportation, take the public train from Bangkok to BTS Mo Chit Station or MRT You can get to Chatuchak Station and use a shared van to get around cheaply.
However, moving with a suitcase takes physical strength, so if you can move with multiple people, we recommend that you use a taxi from Bangkok city to move even if it is more expensive.
There is also access from the neighboring Don Mueang International Airport, but flights arriving and departing from Japan are inconvenient due to the small number of flights. From Japan, it would be efficient to use Suvarnabhumi International Airport to enter Bangkok for one night, get over tiredness from traveling, and then take a taxi to the venue the next day.

If you’re driving from central Bangkok, it’s important to avoid traffic jams. If the expressway is free, it is a distance that can be reached in about 40 minutes, but the traffic jam in Thailand in the morning and evening is so crowded that even Thais cannot accurately assess the time, so it is better to move from 12pm to 15p, when the traffic congestion eases, or 5am or 6am before the traffic jam. Even so, please be prepared for traffic jams in the city to some extent and try to act with plenty of time. In addition, taxi drivers and local areas often only speak Thai, so in order to avoid being ripped off, it is safer to bring an interpreter who is familiar with Thai affairs, or to call a taxi to the hotel and ask the staff to tell the taxi where to go and check the price in advance.

It is the largest exhibition hall in Thailand and one of the world’s leading exhibition halls, ranking 41st in the world’s exhibition hall area ranking 2020.
When you actually go to the venue, you will feel that the exterior and the inside of the building are very large and spacious.

The venue consists of three main buildings. The exhibition venue where BCT EXPO was held this time was IMPACT EXIBITION CENTER/Hall 5, but two exhibitions were held at the same time in the next hall.

Exhibitions that were held at the same time

・House Structure and Materials Expo/Hall 6
https://hba-th.org/home-focus-2021

・LED Expo Thailand 2023/7.8 Hall
https://www.ledexpothailand.com/

Looking at the annual schedule on the website, it seems that not only exhibitions but also large-scale concerts and conferences are held throughout the year, and it seems to be one of the most important event facilities in Thailand.
Event Calendar: http://www.impact.co.th/index.php/visitor/event/en

From 10 a.m. to 3 p.m. on the first day of the exhibition, there was a steady stream of visitors. There does not seem to be an effect of poor access from Bangkok city, but the person in charge of the local Japanese company that we interviewed said that the following points are very different from last year.
“I feel that the number of visitors on the first day was small overall, but on the last day, there were enough visitors to make up for it, and the venue was crowded.”
“In 2022, there were more original design booths in the same area, but this year in 2023, there were few original design booths like ours, so we were able to stand out very much.”

・Thais 80%
・Neighboring countries (near Vietnam and Malaysia): 18%
・Other Asians, Westerners: 2% or less
It seemed that most of the visitors were Thais, but it was difficult to distinguish them from visitors from neighboring countries. On the other hand, this time, I did not see any Japan, Chinese, Korean-Asian visitors, or Western visitors during my stay.

・ Original design booth 2 companies *Including Mobile Innovation Co., Ltd.
・ Package booth 2 companies, one of which has no Japan person in charge.

・Posters and freestanding signboard displays
・Actual machine display
This time, due to the large number of pavilion booths, posters and free-standing signboards were conspicuous in the exhibition, but the exhibiting companies that entered the exhibition with a lot of effort actively exhibited actual equipment and demonstrations to attract customers.
In addition, depending on the booth, there are cases where the person in charge is absent and only the poster display is a phenomenon that can be seen at exhibitions in Japan and is not limited to this exhibition.

There were large and small booths exhibiting signboards hanging from the ceiling to balance the display of actual machines and signs, and also large and small booths exhibiting actual machines.
There is a large vehicle, it is powerful and instinctively attracts people’s eyes. The upper hanging sign is a large-scale decoration that takes a lot of time and money, and it shows the enthusiasm of the exhibitors for the exhibition.

As the name suggests, Exhibition Booth Design Japan (EBDJ) is a professional group for overseas and domestic exhibition decoration.

For example, this booth.
If we were able to install it, we would propose signboard decorations that convey the appeal of the exhibited products and services so that. Visitors wouldn’t need to ask the staff, “What kind of product is it and what are the features of the service?”

Specifically,
a signboard with the name of the service and features written on it in a prominent place from the aisle will be erected next to the vehicle to appeal to the public.
You may think that such a thing is obvious, but there are many booth designs that are not taken for granted, both overseas and in Japan.
・ Conspicuous place from the aisle
・ Appeal greatly
・ Signboard with features written on it
We will pack in the know-how that we have accumulated over many years.

・ Where can you make the most of the layout of the booth and make it stand out the most?
・ What is the specific size of “big appeal” and what is the optimal distance from people’s eyes?
・Are the features of the company’s products and services incorporated into the information that visitors want to know?
On the day of the event, we will carefully consider how to attract enough customers at the booth at the pre-meeting. (This kind of meeting about customer attraction marketing is free of charge and is already included in the decoration cost.)
booth designs that do not convey the appeal of service will miss out on business opportunities. This is because the exhibition booth is a marketing tool to convey the appeal of the product to visitors.

For example, this booth.
・ The superiority of the vehicle that makes you want to listen to the story.
・ Advantages after introduction.
・Proposal of signboards that are easy to catch the eye of visitors.
At the very least, we will clarify these at the time of the meeting, delve into the story thoroughly, and make proposals with specific drawings.

An independent booth exhibiting company booth that appeals with attractive decorations and actual equipment displays. The hands-on exhibition booth with the actual machine is a valuable opportunity to touch the real thing that cannot be experienced on the website. It is an effective booth that takes advantage of the real exhibition.

The exhibition of the actual machine seems wasted! Even if you look at the exhibition, it is difficult to convey the appeal of the service.
It’s not that you know it when you experience it, it’s that you want to experience it! “We need a step-by-step booth design that makes you think so.

Specifically
・ Attach an appeal point explanation panel to the actual exhibit so that you can experience and explain at the same time.
・Highlight appeal product of the product so visitors can understand it in 3 seconds.
By modifying these, exhibitors will be able to gain the perspective of visitors who want to stop by.

A typical decorative booth with a lot of lighting effects seen in Thai exhibitions. Raising the bottom of the floor is also often seen at exhibitions in Thailand, and it is a very good-looking booth that Thais like.

The words “work efficiency improvement” and “〇〇 solution” are often seen at exhibition halls, but exhibitions are places where companies announce services to improve their operations. Therefore, I believe that the phrase “improve efficiency and increase productivity” is weak in stimulating visitors’ desire to buy. In order to promote your service at the exhibition site, the key is to choose specific words that can differentiate your service from other companies’ services and show your superiority.

Specifically
・The layout will be given a sense of unity that creates a synergistic effect between the design of the wall surface and the sample exhibition.
・The exhibition space and business meeting space will be divided into areas to make the booth easier to use.
・ The floor is not raised and the wood grain sheet without height like floor tiles creates a luxurious atmosphere.

Some of the exhibitors included Japanese companies with original design booths. Although it is a simple structure, it is not just a booth that looks good, but a booth that is conscious of attracting customers with explanatory signs in a place that is easy for visitors to see.

As international exhibition professionals, we see it this way!

The words “work efficiency improvement” and “〇〇 solution” are often seen at exhibition halls, but exhibitions are places where companies announce services to improve their operations. Therefore, I believe that the phrase “improve efficiency and increase productivity” is weak in stimulating visitors’ desire to buy. In order to promote your service at the exhibition site, the key is to choose specific words that can differentiate your service from other companies’ services and show your superiority.

Specifically
・ Show the effect of the service in numbers and let visitors imagine the changes after the introduction of the service.
・ Prioritize the features of your service and place the wording that is important to the target audience in a large and conspicuous place.
・ Present the problems that the target is facing to create a sense of ownership and guide the psychology of visitors to introduce the service.
Our designers have a solid understanding of our services through interviews with our customers, so we can proactively propose not only signboard designs that catch the eye, but also wording that visitors find attractive. This is our addition that cannot be imitated by other decoration companies Value.

Our company, Exhibition booth design Co., Ltd., is a company that exhibited with a woodwork booth design originally proposed.

※A woodwork booth is a completely custom-made decoration made of wood. Our reference price is 800,000 yen to 1 million yen. (Booth size equivalent to 18㎡)
https://www.alpha-kikaku.com/booth-system/

This is a booth layout that our company, which specializes in exhibition booth design, has verified for many years and has been particular about the visitor’s point of view.

Other features include the following.
・Hearing about the thorough exhibition service at the time of the meeting.
・ “Concise” and “easy-to-read” signboard layout that can be realized only because we understand the product and “accurate” signboard layout that allows you to understand the characteristics of the product at a glance.
・ Because we can grasp exhibitions from a marketing perspective, we can propose booth layouts that inspire visitors to purchase.
This booth, which we built this time, was an exhibition booth that stood out from the crowd in the exhibition row.

It’s really a waste, but I couldn’t tell what was on display at the other booths even when I was walking down the aisle.
The original proposals proposed by our company, which has a track record of more than 5,000 installations, greatly contribute to attracting customers and provide the following advantages that cannot be obtained at the package booth.
・Since exhibitor services can be seen at a glance from the aisle, inquiries from potential customers with high accuracy increase.
・ At the booth, you can efficiently conduct business negotiations to acquire new customers.
・Exhibiting at exhibitions demonstrates the highest value as a place for marketing and leads to increased profits.

Since we are a company specializing in exhibition booth design, we can propose the best way to attract your company and the booth construction design that is very different from the surrounding booths.

booth design suggestions also include:
・ How to detect the quirks of the rules for each exhibition that are difficult to understand in the exhibition manual and maximize the effect.
・ Since we are familiar with the location of each exhibition hall, we will make the best proposal according to the location of the booth.
・ Read the flow of visitors from the venue map and propose an accurate placement of signboards.

Our proposal was adopted this time because of the evaluation of the various calculated booth layouts mentioned so far.
Not only the person in charge at the counter but also the local Thai staff was highly evaluated, and the evaluation was further enhanced when the booth was handed over.

・Japanese companies that want to develop new customers for local companies in Thailand.
・ A day when we can provide services related to “digital promotion”, “technology”, “human resources”, and “infrastructure” that can contribute to the construction and construction industry in Thailand affiliated companies.
Exhibiting at exhibitions is one of the most effective ways for Japanese companies doing business in Thailand to acquire new customers and expand their business.

At exhibitions, corporate executives and people with decision-making authority come to look for useful services and products, and it is difficult to meet them in ordinary sales. The exhibition is an excellent place where you can have direct business negotiations with such people. You can’t afford to miss out on the opportunity to exhibit with such potential.

Even if you have the same booth design, different countries have different rules and ways of proceeding, for example, in the case of Thailand, you will come across the following things.
・ Electricity in Thailand is different voltage like other Asian countries, so it cannot be used with the voltage of Japan.
・Since almost all payments are made in advance, it is necessary to read the exhibition manual carefully and prepare systematically.
・Communication tools are also different from Japan, so if you don’t respond in a way that suits the business style of a foreign country, it won’t go according to schedule.
In order to decorate a booth overseas, we have to overcome many issues that cannot be listed here. It can be said that it is too much of a burden for the person in charge from a single company to take on the responsibility of finding a local decorating contractor, communicating, paying, and receiving smooth handover of the booth.

In order to achieve results in a single overseas exhibition, our Japan staff will thoroughly support your exhibit at the exhibition

Professional decorators who are familiar with the situation of overseas exhibitions will comfortably support your company’s overseas exhibition by communicating in Japanese.

Smooth overseas exhibition from the first time

Trade shows are a place to seize new business opportunities, and decorators are important partners in the success of the exhibition. Booths where you can attract customers.

In order to propose a signboard or booth design, the decorator must first fully understand the product, but since we always have Japan staff, we can communicate smoothly in their native language as usual without putting the burden of translation on busy staff.
There is no stressful feeling of “I didn’t mean it that way” or “Do you have to say that much to get your point across?
You can smoothly exhibit internationally from the very first time exhibiting outside can be realized!

Based on an understanding of the service, we propose a signboard design that attracts visitors

booth design is an important tool for seizing business opportunities in the exhibition hall. In particular, the signboard installed above the booth plays an important role in writing the appeal of the product and stopping customers in their tracks and leading to business negotiations. However, many of the people in charge know too much about the product, so they tend to cram too much information into the signboard, making it difficult to convey the appeal. If you do this, you will miss out on a great business opportunity.
Based on our understanding of the customer’s products, we select the most suitable words that prospective customers find attractive from the visitor’s point of view, and propose a simple and easy-to-read signboard design free of charge to attract customers.

Identify booth conditions and propose a booth layout that catches the eye of visitors

The booth conditions are different for each exhibition, and the booth design must take into account the size of the booth and the surrounding conditions. A signboard you have designed is meaningless if it does not catch the eye of visitors at the exhibition hall. Even if it looks good in the graphic image, when I came to the venue, it was different from what I had imagined! That would ruin your exhibition appearance.

Repeat rate of 85% or more, the effect of attracting customers leading to sales is proven by repeat companies

We have hundreds of repeat customers who always place orders every year. Some of them have been refusing sales approaches by other companies for more than 10 years and have come to our company, there are also companies that continue to ask for it. This means that our booth design will have the effect of attracting customers at the exhibition hall and lead to sales.
it’s proof that you’re getting results. In particular, the cost of exhibiting overseas is large, so you want to make sure that you seize the business opportunity.
You don’t want a deserted booth. booth design that can attract customers is indispensable because you’ll receive a constant flow of specific inquiries from potential customers!

If you would like to smoothly communicate in Japanese and decorate a booth that can attract customers at overseas exhibitions, please contact us. We will do our best to support your company’s exhibit at the exhibition!