JFEX is a B2B food exhibition for overseas F&B companies aiming to enter the Japanese and Asian market. The event is a specialised show with six categories focused on different food products: Processed Foods, Wine & Alcohol, Premium Foods, Fresh Foods, Vegan Foods, Alternative Foods, and Complete Meals (New Food Concepts), and Inbound Foods.

A common misconception at Japanese exhibitions:
Some believe that having high foot traffic automatically means high booth engagement. Itʼs true that major brands in prime locations naturally attract more visitors. However, smaller booths tucked away in narrower aisles are often overlooked.
In the previous show, there was a clear contrast between boothsthat actively engaged visitors and those that failed to showcase their value — even when they had exceptional products or technology.
We specialize in designing booths that draw attention, even in smaller or low-traffic locations. If you're unsure how to attract visitors — or have struggled to do so in the past — we're here to help. Contact us for support.
Visitor traffic varies greatly between wide (left) and narrow (right) pathways. Booths along narrower aisles require more strategic layouts that account for visitor behavior and traffic flow. We design booth proposals that maximize visibility and engagement based on your location within the venue.